5/2/2023 0 Comments Pokemon go googleOne key reason for Niantic’s split may be the latter group mentioned in that statement: Partners. They're now ready to accelerate their growth by becoming an independent company, which will help them align more closely with investors and partners in the entertainment space. Here’s what Google said at the time of the spinoff: Niantic had, on the back of Ingress’ traction, become more of a gaming company than a Google one. Hanke told Business Insider the talks "surfaced" as Alphabet did. (Google Fiber, its broadband unit, was one.) Niantic’s plan was either to roll its tech back into Google eventually or be spun out, said a person familiar with its origins.Īlthough Niantic spun out when Alphabet was announced, this person said the plans were in place before the corporate restructuring began. Niantic was set up as an "autonomous business unit" - an early Google experiment, pre-dating Alphabet, in running projects at arm’s length from the mothership. Pokémon Go is basically Ingress repackaged with Pokémon characters. They released a couple of Android apps: Field Trip, a location-based notification service, and Ingress, a multiplayer mobile game around physical spots. He and a small band of engineers had this task: Build stuff on top of Google’s mapping tech. John Hanke, a key figure behind Google Maps and Google Earth, was given leeway to form Niantic in 2010. Niantic began, like many old Google projects, as a pipe dream of a proven exec. The reasons why are very particular to the gaming company - but they also reveal some hurdles Google faces in its new experimental corporate anatomy. Niantic Labs, the company that built the game, was formed inside the search giant but spun out on its own last fall with the formation of Alphabet. If the game’s growth keeps up, it would be the first AR app for the masses.Īnd those masses could have been addicted users for Google.īut they’re not. Its allure comes from the ability to chase Nintendo cartoons in real environments with a smartphone - a tangible application of augmented reality. Augmented reality - tech that lets digital worlds interact with our physical one - is Google’s Moby Dick.ĭid the company let a whale slip through its fingers?īy now you’ve heard of Pokémon Go, the mobile game that exploded in popularity over the weekend.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |